Founded by Veterans of
Backed by the best
Built for Sustainable Growth
Acquire High-Intent Players
Treasure Play turns installs into engaged, long-term players from day one.
Quality from the start: Rewards quests that filter for players who progress — not just click.
Flexible structure: Blends install quests with deep milestones to target high-value players.
Retain High-Value Players
Treasure Play keeps players active with game-like quest ladders.
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Player event integration: Folds milestones into live-ops and seasons for ongoing engagement.
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Re-engages lapsing users: Time-limited bonus quests create urgency and FOMO.
Monetize High-Spending Players
Treasure Play drives more value from players already in your funnel.
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Revenue-focused rewards:
Adjusts quest payouts based on predicted player value — from early actions to high-value purchases. -
Invests where it counts: Delivers dynamic rewards for players most likely to spend.
Acquire High-Intent Players
Treasure Play turns installs into engaged, long-term players from day one.
-
Quality from the start: Rewards quests that filter for players who progress — not just click.
-
Flexible structure: Blends install quests with deep milestones to target high-value players.
Retain High-Value Players
Treasure Play keeps players active with game-like quest ladders.
-
Player event integration: Folds milestones into live-ops and seasons for ongoing engagement.
-
Re-engages lapsing users: Time-limited bonus quests create urgency and FOMO.
Monetize High-Spending Players
Treasure Play drives more value from players already in your funnel.
-
Revenue-focused rewards:
Adjusts quest payouts based on predicted player value — from early actions to high-value purchases. -
Invests where it counts: Delivers dynamic rewards for players most likely to spend.
Campaign Modes
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CPE Mode (infinite, fully optimised)
An always-on, fully personalised rewarded play model that adapts rewards and pricing in real time to maximise ROAS.
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Pay for performance: Only pay when milestones are completed.
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Full-funnel optimisation: From installs to deep-funnel quests to time-limited re-engagement offers.
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No cliffs: Continuous engagement as long as ROAS is predicted to be incrementally positive, with optional term caps for control.
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Smart predictions: Dynamic pricing per quest, per player, based on behaviour and AI predictions.
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Flexible budgeting: Set weekly and monthly caps, let the Treasure Play platform optimise within those boundaries.
CPI Mode (predictable, campaign-controlled)
Set your CPI, set your reward term, and let us maximise your return — all with full control over budget and pacing.
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Predictable cost: Flat CPI across the campaign.
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Your pacing, your control: Decide your time horizon and for how long you want to reward your players.
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Value-focused distribution: We optimise spend within your term — more rewards to quests and players who’ll pay back.
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Easy to plan: Pay per install event and launch fast.
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Seamless switch: Move to dynamic CPE anytime to drive sustainable, infinite engagement.
CPI Mode (predictable, campaign-controlled)
Set your CPI, set your reward term, and let us maximise your return — all with full control over budget and pacing.
-
Predictable cost: Flat CPI across the campaign.
-
Your pacing, your control: Decide your time horizon and for how long you want to reward your players.
-
Value-focused distribution: We optimise spend within your term — more rewards to quests and players who’ll pay back.
-
Easy to plan: Pay per install event and launch fast.
-
Seamless switch: Move to dynamic CPE anytime to drive sustainable, infinite engagement.
.png)
CPE Mode (infinite, fully optimised)
An always-on, fully personalised rewarded play model that adapts rewards and pricing in real time to maximise ROAS.
-
Pay for performance: Only pay when milestones are completed.
-
Full-funnel optimisation: From installs to deep-funnel quests to time-limited re-engagement offers.
-
No cliffs: Continuous engagement as long as ROAS is predicted to be incrementally positive, with optional term caps for control.
-
Smart predictions: Dynamic pricing per quest, per player, based on behaviour and AI predictions.
-
Flexible budgeting: Set weekly and monthly caps, let the Treasure Play platform optimise within those boundaries.
Treasure Play Delivers Results
Proof & Results
Discover Quests
Quality intent from high‑value players.
Play & Complete
Habit loop → deeper LTV.
Reward & Unlock
No cliff; continuous engagement for the best ROAS outcomes.
Integrations & Reporting
Connect Adjust, AppsFlyer, Singular, Firebase, or BigQuery — no SDK required.
Track campaign metrics like CPI, CPE, ROAS, and budget utilization in real-time, directly in your MMP's dashboard.
Treasure Play dashboard with AI-enabled real‑time reporting – drill down by event, country, or player segment.
Analyze
Connect your event data and let Treasure Play’s AI help you analyze your game with ease. No technical expertise required – our AI provides powerful analytics and actionable insights that help you better understand your players and optimize your game’s performance.
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Instant Analytics
See metrics for the entire user lifecycle in seconds. Generate custom reports and share them with your team. -
AI Powered
Let our AI help you understand your players and your game performance using plain english. Generate reports like a pro with complete flexibility. It works like magic! -
Fast and Simple Setup
No need for a new SDK. If you’re already using Firebase or a Mobile Measurement Partner (MMP), you can start analyzing your game instantly.
Acquire
Get new players by encouraging them to complete milestones in your game. Treasure Play’s AI-driven quests automatically generate suggested milestones and associated cost per target action, that will be used to fund rewards aligned with the value of their actions.
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Smart Quests
Our AI agent analyzes your game data to automatically generate relevant and engaging quests, including the text copies the player will see in-game and in push notifications. -
Flexible Milestones
Set customized milestones based on your game needs. Whether it's time spent in the game, in-app purchases, ad monetization events, or any custom conversion goal.
Monetize
Effortlessly enhance your game monetization potential with AI-driven quests and rewards that seamlessly integrate into your game's native experience. Our intelligent content and flexible reward systems deliver real-world value rewards, keeping users coming back for more.
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Intelligent Content
Automatically generate mission objectives, names, descriptions, and push notifications to create highly engaging quest content. -
Seamless UX
Use our flexible API and SDKs to integrate quests directly into your game’s native experience. Quests can appear as native UI, virtual items, interactive widgets, or anything else, the choice is yours. -
Valuable Rewards
Smartly defined rewards can include in-game virtual items, as well as Treasure Points—virtual currency that users can redeem for real-world rewards.
Why Treasure Play?
Feature
ROAS Optimization
Onboarding
Campaign Duration
Advanced AI Analytics
Smart User Targeting
Integration
Traditional UA
Manual
SDK Required
Short-Term Goals
Static Dashboards
Broad
Fragmented
AI-Driven & Continuous
Zero-Code
Long-Term Compounding Growth
Self-Serve, Smart Segmentation
Dynamic, Behavior-Based
Unified & Cloud-Native
ROAS Optimization
ROAS Optimization
No SDK Requred
Dynamic Campaign Duration
Advanced AI Analytics
Smart User Targeting
Cloud-Native Integration
Traditional UA
Manual
SDK Required
Short-Term Goals
Static Dashboards
Broad
Fragmented
AI-Driven & Continuous
Zero-Code
Long-Term Compounding Growth
Self-Serve, Smart Segmentation
Dynamic, Behavior-Based
Unified & Cloud-Native
ROAS Optimization
ROAS Optimization
No SDK Requred
Dynamic Campaign Duration
Advanced AI Analytics
Smart User Targeting
Cloud-Native Integration
Traditional UA
Manual
SDK Required
Short-Term Goals
Static Dashboards
Broad
Fragmented
Treasure Play
Manual
SDK Required
Short-Term Goals
Static Dashboards
Broad
Fragmented
Frequently Asked Questions
Frequently Asked Questions
Frequently Asked Questions
Do I need to integrate an SDK?
No SDK is required. Treasure Play can launch with just postbacks from your MMP and milestone configuration, so you can go live immediately without app store updates.
Can I run both CPI and CPE campaigns?
Yes. You can choose either model when you set up your first campaign — even starting with CPI for predictable acquisition, then switching to CPE for continuous engagement and maximizing long term results.
Which platforms and markets do you support?
Treasure Play launches Android-first, with initial targeting for the US and Canada. iOS and additional markets will follow.
How does Treasure Play handle potential fraud?
We protect your campaigns with advanced fraud detection, combining MMP validation, behavioural analysis, and network-wide pattern checks. Suspicious activity is blocked before rewards are delivered, so you only pay for genuine player actions.
How quickly can I launch?
Most partners are live within a few hours once postbacks are connected and milestone events are configured.
Do you integrate with my existing analytics stack?
Yes. Treasure Play works with Adjust, AppsFlyer, Singular, Firebase, and BigQuery. Your event data flows directly into our AI engine for smarter reward optimization.